Emprising Product Education & Enablement

About the Platform

Emprising is Great Place To Work®’s proprietary survey and insights platform that enables organizations to gather employee feedback and identify clear areas for improvement. While the platform is intuitive and feature-rich, many clients were underutilizing key capabilities within their existing package.

Challenges

• Heavy reliance on Customer Success Managers (CSMs) for basic platform understanding and feature-related queries
• Repetitive back-and-forth communication, slowing down client progress and increasing CSM bandwidth usage
• Limited awareness of features and advanced capabilities
• Clients not fully realising the value of the platform they had already invested in
• Missed opportunities to naturally introduce relevant upsell conversations

Campaign Strategy & Execution

A recurring, structured email program was designed to consistently educate and inform clients about Emprising.

The emails focused on:

• Explaining platform features included in the client’s existing package
• Educating users on how to use both core and advanced features effectively
• Communicating new feature launches and platform updates
• Gently introducing upsell opportunities, which CSMs could later expand on during conversations