Case Study Snapshot

Duration FY 23 (Q2 - Q3)
Product Visitor Management Module
Users Visitors · Hosts · Security Personnel
Primary Goal Improve usability and operational efficiency while evolving a mature enterprise product
My Responsibilities Product Discovery · Workflow Design · Product Strategy · PRDs · Prioritization · Stakeholder Management · Roadmapping

Background

When I took on the initiative, VMM was already a feature-rich component of Matrix's enterprise People Mobility ecosystem.

It supported the complete visitor lifecycle—from registration and approvals to check-in and check-out—and was tightly integrated with Access Control. However, years of incremental additions had created fragmented workflows and an increasingly complex user experience.

The opportunity wasn't to build another Visitor Management product.

It was to make an established enterprise product easier to use without disrupting the customers and platform that already depended on it.

The Challenge

The challenge wasn't "what features are we missing?"

It was:

Where is the existing visitor journey breaking down, and which problems are worth solving?

Recurring field feedback pointed towards:

At the same time, a complete redesign wasn't practical given the existing platform, engineering bandwidth, dependencies and need for backward compatibility. These challenges aligned with the internal revamp objectives around streamlined UX and a faster, more intuitive VMS experience.