| Title / Role | Experience | Core Competencies | Activities | Development areas |
|---|---|---|---|---|
| Event Coordinator | Entry-level | Project management |
Detail-oriented and highly organized
Manage lower-budget event logistics
Strong written and verbal communications
Cross-functional collaboration
Able to manage multiple simultaneous programs | Support all aspects of conference and event logistics
Liaise with vendors, exhibitors, and stakeholders during the event planning process to ensure everything is in order.
Manage all event set-up, tear down, and follow-up processes.Ensure all events are executed within budget.
Prepare and train company event staff | | | Event Marketing Manager | ~2 years | Budget authority
Vendor selection, negotiation, and management
Post-event reporting and readouts
Team training, readiness, and enablement | Independent execution of all event responsibilities
Pull together all events assets based on company priorities
Partner with key stakeholders including growth / demand gen, product marketing, and salesBuild and manage the annual event budget with justification for event investments (expected ROI, pipeline influence, etc)
Manage annual events calendar and keep the broader company informed of what's planned
Run booth assignments and ensure all company staff / reps have been trained
Source company event speakers and coordinate / support content creation | | | Sr Event Marketing Manager | ~3-5 years | Develop an events strategy tied to company and/or product strategy
Contractor management
Own the sponsored and field event strategy
Plan and execute annual user conference (i/a)
Proficient in both virtual and in-person event management
Uses data to inform event investments and recommendations | Define company-wide global events strategy
Align events strategy with primary partners to amplify / elevate company brand
Acts as a spokesperson for the team at the company level, presenting at all hands meetings.
Drives complex, multi-stage projects to completion on time and on budget.
Responsible for content themes and speaker selection for sponsored and proprietary events (user conferences, etc)
Run VIP events for targeted accounts | Demonstrates a willingness to mentor and advise junior team members.
Participates in hiring and onboarding new teammates by participating in interviews. | | Director of Field and Event Marketing | ~7+ years | Manage a team of event planners and/or contractors | Manage and mentor event marketers; define career paths and growth plans | |