Improving cross-functional collaboration and feature priorization to support successful product delivery.


๐Ÿ‘ค My Role

Product Management Trainee

๐Ÿท๏ธ Project Type

Business Analyst & Product Strategy Technical Class

๐Ÿ›  Responsibilities

๐Ÿ“‹ Project Context

Item Detail
Role Product Management Trainee
Duration Jun-Jul 2026
Industry FMCG
Scope Stakeholder Management & Product Prioritization
Tools Google Slides
Skills Stakeholder Management ยท Product Prioritization ยท Cross-functional Collaboration ยท Strategic Thinking ยท Documentation

๐Ÿ“ Executive Summary

This case study was developed as part of a Product Management technical problem-solving exercise in the FMCG industry. The project consists of two product management case studies: evaluating a product expansion opportunity for FreshNow's Ready-to-Eat (RTE) Food Delivery service and resolving cross-functional collaboration challenges for an Internal Microsite Generator.

As a Product Management Trainee, I analyzed business opportunities, proposed product strategies, prioritized product initiatives, and developed stakeholder collaboration recommendations to support informed product decisions and successful delivery.


๐Ÿฑ Case 1 - Product Expansion Strategy

๐Ÿข Business Context