Huỳnh Đức Huy · UX Case Study · 2026
| Project type | Graduation Project |
| Duration | 2 months |
| My role | UX Research |
| Advisor | Nguyễn Vương Chung |
Problem statement
Young people want to connect with others — but the friction of planning, coordinating, and staying present gets in the way. We want to build a solution for reducing that friction.
| Stat | Source |
|---|---|
| 76.2M Vietnamese social media users — 75.2% of total population | We Are Social / Meltwater, Feb 2025 |
| 4h+ average daily time spent on social platforms per user | We Are Social / Meltwater, Feb 2025 |
| 69% say technology makes them feel less connected and more isolated | Montclair Gen Z Anxiety Study, 2025 |
| 91% of working Gen Z rate in-person events as the best way to build social skills | Ally Bank Social Connection Survey, 2025 |
Offline connections are becoming more valued as spending too much time online can lead to psychological and mental health issues. At the same time, meeting offline is an effective way for young people to seek new experiences, learn, and build friendships.
We interviewed 12 interviewees aged 24–35, with independent income, who had participated in at least 1–2 offline hangouts in the two months before the interview.
Their motivations fell into 5 categories: