Senior Executive Communications & Content Strategist | Executive Ghostwriter

Lisbon, Portugal · +351 912 471 529 · [email protected] · linkedin.com/in/fernandaabras

I spent two decades finding the story. Today, I help leaders find the words — and the point of view — that make people listen.

I’m a journalist-turned-executive communications strategist and senior writer, specialising in executive thought leadership, LinkedIn ghostwriting, and content strategy for B2B brands and senior leaders. I turn interviews, complex source material, and subject-matter expertise into clear, distinctive content that sounds like the person behind it — not like corporate marketing.

My work spans executive LinkedIn programmes, corporate and association social media, employer branding, and long-form reporting. I have supported leaders from individual founders to groups of 8–10 executives at a multinational, and worked across Brazil and Portugal, with additional Portuguese- and Spanish-language content for international clients. My sector experience includes financial markets, insurance, healthcare, mining, corporate governance, and the creative economy. Before moving into strategic content, I spent two decades in TV and radio journalism, including as an international correspondent in London and Lisbon. I hold two European master’s degrees in media and digital communication.

Note: Executive ghostwriting cases are presented anonymously — no company name, executive name, or link — per standard market confidentiality agreements. All other cases use real names and include example links.

Core Strengths

• Executive ghostwriting and thought leadership: developing distinctive voices and editorial programmes for founders, CEOs, and senior leaders on LinkedIn.
• Voice capture and interviewing: turning conversations, interviews, notes, and complex source material into writing that sounds natural, credible, and specific to each leader.
• Editorial strategy and execution: content pillars, editorial calendars, post development, editing, and adapting ideas across formats and channels.
• Evidence of impact: supported a CEO’s LinkedIn growth from approximately 10,000 to 38,000 followers, during which the executive became a LinkedIn Top Voice.
• Multi-executive programmes: delivered LinkedIn content for 8–10 leaders at a multinational insurance company, balancing individual voices with a coherent editorial approach.
• Complex subjects, clearly told: translated technical and regulated topics into accessible content across financial markets, insurance, healthcare, mining, sustainability, and corporate governance.
• Long-form corporate communications: employer-brand award submissions, sustainability reporting, articles, and institutional content, developed in collaboration with subject-matter experts and creative teams.

Executive Thought Leadership

🔒 Founder & CEO — Multi-Sector Holding (Creative Economy) Confidential

Executive ghostwriting · +3-year continuous partnership