Media Training & Leadership Coaching
For Web3 founders who refuse to fake it.
Led by Fabio Wehb Ferrari — journalist, actor, and Web3 PR.
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[📄 Available Soon]
In the space where I work, even in marketing teams, talking about listening, presence, and emotion still feels unusual. But that’s exactly where Ferrari Stack comes in.
I didn’t study journalism or acting with this in mind — especially because I graduated over 20 years ago. I chose those paths because I’ve always been drawn to people, cultures, voice, silence, and truth.
Over time, I delved into psychoanalysis — not from academic curiosity, but from a deep-rooted need to understand people: their individuality, will, desires, and how they behave. Through that lens, I began to understand what blocks expression, what freezes the body, and what makes someone go silent right when they need to speak.
I’ve lived in nine cities: São Paulo, London, New York, Paris, Sofia, Barcelona, Buenos Aires, Los Angeles, and Rio. I didn’t learn to “listen between the lines” in a classroom. I learned it by living in places where people speak, move, and think differently. That’s where my curiosity about human behavior took shape — not through theory, but through everyday life.
Language shifts, but hesitation, anxiety, and the search for belonging are universal.
And because I’m not a native English speaker, even though I was raised and educated in London, I’ve learned to listen more closely — to accents, to silence, to the space between words. That kind of listening became a core part of this method.
Ferrari Stack wasn’t built from theory. It was shaped by life — and that’s exactly what sets it apart from conventional media coaching.
My name is Fabio Wehb Ferrari — and yes, that’s my real name, even if it sounds made up. I hold degrees in Journalism and Acting, and I’ve spent the last five years working in Web3 PR, leading communications at Ankr, and Tagus Labs.
Before Web3, I worked with a sustainability foundation (Ondazul), helped run an architecture studio, worked with models and actors at talent agencies, and collaborated on film projects.
These experiences shaped how I read people, build narratives, and coach presence.