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🪄 Products
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Fidibo is strong at distributing books and audio — and almost absent where culture is made and lived. Live events are roughly the size of the book market, yet Fidibo holds about 2% of that space. Independent creators lack affordable infrastructure to experiment, produce, and leave a durable asset behind. Parents face fragmented, unsafe, or age-blind kids experiences with no trusted cultural standard.
Fil was designed as a multi-layer cultural production ecosystem — Space, Mentorship, and Distribution — so Fidibo becomes a place where culture is created, practiced, and connected across formats, not only consumed. From that core, verticals for theater, immersive digital art, and discovery (Filiway) were developed. Fidibo Kids was shaped as a safe, age-aware cultural experience for children, differentiated by mother-language learning evidence and shipped as a working pilot. The team delivered first place in Rahnama College PM Bootcamp, Cohort 5.
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Main Challenges
Results and Impacts
Approach and Main Actions
Lessons Learned
Fidibo is Iran’s leading legal digital reading platform (12M+ users, 1,180+ publishers), part of the Digikala group yet operationally independent on culture/art decisions. It is primarily a distribution intermediary — not a producer or a physical cultural space.
The brief asked for a new business line: something that could stand as its own P&L, not just a feature on the existing app.
Structural gaps we surfaced early:
The metaphor that organized the work: the blind men and the elephant. Each product line touches one part of culture. Fil is the attempt to put the whole animal in one place.
Work spanned five sprints: company reading, problem interviews & surveys (7 questionnaires, 119 responses across five user segments + content suppliers), opportunity framing, deep comparison of Fil vs Kids, and validation / pilot design.