Hooks

• I am X (years old) and investing for Y years. If I was 20 today this is how I would’ve plan my investment journey (numbers + advice)
• You cannot build wealth just by working hard, you need to do these (Contrarian truth)
• Comparison with the rich (5 things to learn from wealthy people: Wealthy people never do SIP; they do this instead)
• Everyone is busy selling you a dream but nobody is telling you the truth (Say something controversial and explain it)
• Passive income (Evergreen topic)

Formats

• Salary breakdown
• Breaking down a current industry related news
• listicles and tier list comparison
• Life desicion type (Marraige, house buying)
• Assumption breaking, taboo breaking talking heads