ℹ️ Campaign Info

• Fold is a Bitcoin rewards company focused on making Bitcoin part of everyday life.
• The campaign is focused on general Fold awareness, everyday spending, bitcoin rewards, debit card usage, and merchant gift cards ahead of the Reserve launch.
• Content should feel native to social media, entertaining before promotional, simple, relatable, and creator-led.

📋 Requirements

RULES

• Platforms: TikTok, Instagram Reels, YouTube Shorts, and X
• Every clip must clearly connect back to Fold
• Keep Fold as the clear subject of the content
• Use the latest approved Fold disclosure guidance
• Required paid disclosure: "Sponsored by Fold. I was compensated to share this."
• Make the disclosure visible and readable
• Use approved Fold footage/assets as the base when clipping source material
• Keep all important product context and qualifiers intact
• Do not make unsupported claims about Fold or its products
• Reserve content is separate and must follow the separate approved Reserve brief and disclosure rules

HIGH PRIORITY FORMAT

• Hook in the first 1–3 seconds