There are also a lot of personas we could target for this category. Some ideas that come to mind based on my shallow research on IG:

• Travelers (VPNs…)
• Remote workers
• Influencers/creators (Doxing, privacy)
• Online daters (Doxing, Privacy)
• Job hunters (Privacy)
• Tech workers (VPNs, privacy)
• People obsessed with personal finances (Dave Ramsey listeners)
• People who have problems we solve — hot audience

I’m not sure of the prioritized order here yet either, and we’d definitely have to do deep audience research. We could test personas by collaborating with different influencers on IG to see which niche gets the most engagement and results.

Onsite content (The sun)

This content would live on the main website. And we’d reorganize the menu and redesign the footer to feature key pages. Footer links are great for SEO, plus a lot of people scroll to the footer to find content faster.

Static pages

• Audience pages (to the solutions menu and footer)
• Feature/product category pages
• Comparison pages
  • These MUST be way less promotional and unbiased.
  • Comprehensive with structured headings, etc., clear screenshots and floating TOC.
  • Should have experts write them — outside of internal team — outsource these to well-known, niche influencers.
  • Examples:
    • https://www.nytimes.com/wirecutter/reviews/best-data-removal-services/
    • https://www.safewise.com/guide-to-parental-controls/
    • The Most Comprehensive Review of Digital Marketing Courses
      • Pay attention to the journalistic tone and that I actually tested each course myself and prove it with screenshots etc. I interviewed takers of each course. I clearly spent a lot of time researching. In the beginning, I also spell out I know deeply what they care about and explain how I made my decision. I also put my course last, and this converted like crazy — my course sold out in a few hours! It’s also highly distributable.
  • Example of how we could repurpose these pieces and then share on places like Reddit for EVERY category:
    • Best Identity Theft Protection services
    • Best identity protection services 2025
    • https://www.reddit.com/r/IdentityTheft/comments/1hhsxci/best_identity_theft_protection_services_my/
    • Should also be used for paid advertising — I bet they perform better than current paid landing pages!