Full Funnel Growth Ecosystem

Project Overview:

Built a full-funnel growth and experimentation ecosystem, integrating Salesforce/Pardot with WordPress, GA4, GTM, and a UTM/vanity URL framework to deliver closed-loop attribution and CRO-ready landing page templates, reducing campaign setup time by 80%.
Developed an automated ICP discovery and enrichment engine using n8n, sourcing and enriching data from search engines, maps, and niche directories to produce a dataset of 7,000+ prospects, powering targeted ABM campaigns and CRO experiments across core verticals.

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Redefined the funnel narrative through a qualification-driven conversion strategy, embedding ROI and site-readiness signals across marketing, web, and sales from self-serve ROI calculators to back-end sales qualification tools.

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