Project Snapshot

Business need: Implement dependable website and ecommerce tracking, troubleshoot measurement issues and maintain reporting frameworks that can be reused across multiple sites.

My role: Confirmed measurement requirements, implemented and debugged GA4/GTM, supported paid-media and ecommerce tracking, and redesigned recurring GA4/GSC reporting workflows.

Scope: GA4/GTM across 20+ client websites · reporting framework used across 40+ maintenance websites · ecommerce event QA · data-layer troubleshooting · Meta Pixel · Shopify Customer Events · GSC · Looker Studio

Website Analytics & Conversion Tracking

Across WhooshPro projects, I implemented GA4 and GTM across 20+ client websites and redesigned the GA4/GSC reporting framework used across 40+ maintenance websites.

The work included:

• Confirming what stakeholders needed to measure
• Defining data-layer requirements, event names, parameters and acceptance checks
• Tracking forms, calls to action, downloads, ecommerce actions and campaign journeys
• Supporting Google Ads conversions, Meta Pixel, TikTok Pixel and LinkedIn tracking where relevant
• Investigating duplicate firing, missing events, incorrect triggers, broken parameters and reporting mismatches
• Validating implementation through browser tools, GTM Preview, GA4 and reporting outputs

Recent Ecommerce Tracking Example

In my current ecommerce work, I implemented and validated tracking across GA4, GTM, Meta Pixel and Shopify Customer Events.

Troubleshooting included:

• Duplicate event firing
• Incomplete Purchase parameters
• Data-layer and browser-level checks
• Platform event verification