About Me I'm Maanushree Sharma. I am learning GTM engineering by building real outbound workflows. I work with AI tools to build automated sales pipelines.

Project 1 — Outbound Prospecting Workflow

Overview:

Built an end-to-end outbound workflow for a B2B outbound agency, from sourcing leads to a campaign-ready list with personalized outreach.

Tools used:

AI Ark, Prospeo, Clay, Instantly

What I worked on:

• Sourced founder and growth decision-makers based on a predefined ICP using AI Ark.
• Verified work emails with Prospeo before importing the data into Clay.
• Enriched the lead list and manually reviewed every company to decide whether it truly fit the ICP, documenting a KEEP or DROP decision with a reason for each lead.
• Wrote a personalized opener for every qualified prospect based on research rather than generic AI compliments.
• Built a personalized outbound campaign in Instantly using custom variables and deliverability-friendly settings.
• Summarized my sourcing approach, validation process, keep rate, and key learnings from the project.

Crantech's demo Campaign.csv

Project 2 — Rippling Outbound Engine

I have taken rippling as a demo company.