Adrian Santhosh - GTM Engineer
AI‑native outbound & revenue systems
117 outbound touches → 36.8% reply rate, tracked and analyzed like a GTM campaign.
Signal-driven GTM systems, outbound engines, and AI agents that turn market signals into pipeline.
Operated as a GTM Operator across multiple channels and ICPs — owning targeting, sequencing, and outreach end-to-end — and personally drove ₹70L+ in revenue. The operating experience behind the systems below.
I treat my own job search as a GTM motion — sourced, sequenced, and measured like any outbound campaign I'd build for a client, run across LinkedIn and email in parallel, including multi-touch nurture rather than a single send-and-wait message. Below is the live funnel from my outreach tracker — the clearest, most current proof point on this page.
Outreach funnel
| Stage | Count | % of Total Contacted |
|---|---|---|
| Companies contacted | 117 | 100% |
| LinkedIn connections accepted | 55 | 47.0% |
| Replies received (any response) | 43 | 36.8% |
| Real next-step conversations (interview, assignment, call, or back-and-forth beyond a single reply) | ~20 | 17.1% |
| Calls / interviews held | ~11 | 9.4% |
| Take-home projects / technical evaluations completed | ~9 | 7.7% |
Of the 55 people who accepted a LinkedIn connection, roughly 40% went on to reply — modestly above the blended reply rate, showing a warm connection lifts response likelihood but isn't the dominant driver; a meaningful share of replies came through email outreach to prospects who hadn't accepted a LinkedIn connection at all.
Outcomes
| Outcome | Count | % of Total Contacted |
|---|---|---|
| Explicit rejections | 7 | 6.0% |
| Objections raised (location/remote, language, budget/comp, sponsorship) | 10 | 8.5% |
At 117 companies contacted, a 36.8% reply rate and 47.0% connection-acceptance rate reflect solid top-of-funnel engagement, above typical cold outbound benchmarks. Outreach ran across two channels — LinkedIn connection requests/InMail and direct email — which is part of why a meaningful share of replies came from prospects reached by email even without an accepted LinkedIn connection. A deliberate nurture sequence on both channels — follow-ups and value-add touches sent to prospects who hadn't yet responded — helped lift replies rather than relying on a single cold message. The drop from replies (43) to real next-step conversations (~20) is the healthiest stage in the funnel, converting at roughly 47% — well above typical cold-outbound benchmarks for reply-to-conversation conversion. Further down funnel, of ~20 real conversations, ~11 converted to an actual call or interview and ~9 to a completed technical evaluation — a healthy mid-to-late funnel conversion — with 7 explicit rejections (6.0%) and 10 explicit objections (8.5%) — location/remote mismatch, language requirements, budget or sponsorship gaps — accounting for most of the remaining drop-off. That pattern points to a structural ceiling (role location, sponsorship, and budget constraints) rather than a messaging or positioning problem, which is the same read I'd give a client seeing this shape of funnel.