This is an on-site role based in Dubai. Prior experience working on Dubai-based markets is essential, as the role requires a strong on-ground presence across the city.

Please apply only if you're willing to relocate/ are based out of Dubai.

What you’ll do

• Own end-to-end GTM for investment products across launches, campaigns, and growth initiatives.
• Define positioning, messaging, and customer narratives.
• Drive growth metrics including deposits, AUM, and conversion.
• Own website, landing pages, and conversion journeys.
• Write and refine product, lifecycle, and marketing communication across channels.
• Work closely with product, design, and growth teams to launch and scale initiatives.
• Run experiments across messaging, channels, and funnels to improve performance.
• Speak to users regularly to understand pain points and improve product communication.

What we’re looking for

• 4–9 years of experience in Product Marketing, Growth, or GTM roles in a B2C setup/ Consumer Internet Brand
• Strong experience in positioning, launches, and growth-focused campaigns.
• Proven track record of driving adoption, revenue, or user growth.
• Strong copywriting and communication skills across product and marketing.
• Experience working cross-functionally with product, design, and growth teams.
• Prior fintech, investing, or financial services experience preferred.

Qualities that stand out

• High ownership and outcome-driven mindset.
• Strong storytelling and communication skills.