Building a Digital Presence for a Local Consumer Electronics Retailer

Overview

Gera Vision is a consumer electronics retailer specializing in televisions and home appliances. The objective of this project was to establish a complete digital presence by developing a professional website, creating a branded Instagram page, and designing a customer acquisition strategy that connected online engagement with offline sales.

Business Challenge

Local electronics retailers often struggle to compete with large e-commerce platforms because customers research products online before visiting physical stores.

Key challenges included:

• Weak online presence
• Low digital credibility
• Lack of localized product information
• Dependence on offline foot traffic
• Limited digital customer acquisition

These pain points are explicitly described in my report.

Objectives

🎯 Brand Awareness

Increase online visibility.

🖥 Website Development

Create a modern virtual showroom.