Improving the conversion for airport return rides by 22% through redesigning the booking confirmation popup and dashboard ride cards

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This feature was released to production in late 2022 and has since been used by more than 50K monthly B2B users.

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Product: Gett Web Platform

Team: Gett B2B

Role: Product Designer

Timeline: Oct - Dec 2022

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Problem: Gett Web Platform had a gap about 30% between rides booked to the airports and back from airports

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Result:

• +8.4K airport rides per month
• +13.2% improvement in CSAT
• 22% improvement in the aforementioned gap
• 58% faster to find paired airport rides in Bookings dashboard </aside>

📌 Context

Gett Web Platform is a service for ground transportation.

What is the product?

It’s used by mobility coordinators (’bookers’) to book and manage a taxi rides for their company’s employees.

Target Audience

More than 50K bookers per month use the Get Web Platform, mostly in UK and Israel.

Business Context

The project was initiated after product analytics showed a significant gap between rides booked to the airports and back from airports. This was affecting completed bookings, limiting revenue growth and company image.

Constraints

• Technical I couldn’t change the structure of how ride order cards are displayed (vertical feed) in Bookings dashboard