Overview

This support guide explains A2P 10DLC registration requirements for businesses sending text messages from US 10-digit local phone numbers.

Key Content

What is A2P 10DLC:

"Application-to-Person 10-digit long code is the US carrier registration required for a business to send text messages" using standard local numbers. The process involves verification through Scalendo, with actual approval decisions made by US carriers and their partners.

Core Components:

The registration framework requires two elements:

• Brands: Verify business identity and legitimacy
• Campaigns: Explain messaging purpose and content type

Brand Types:

• Standard Brand (for registered businesses with EIN)
• Sole Proprietor Brand (for unregistered sole proprietorships)

Key Benefits:

The document identifies improved deliverability, higher carrier trust, consistent sending performance, reduced compliance risk, and better customer experience as primary advantages.

Costs:

Registration includes submission fees for brands and campaigns, though rejected submissions may be resubmitted without additional fees.

Important Note:

Toll-free numbers don't require A2P 10DLC registration—only standard 10-digit local numbers do.

The article provides extensive links to detailed guides on brand approval best practices, campaign registration, use cases, and forbidden message categories.