Web3 Growth Marketing Expert & Community Architect

I don’t just build communities; I architect ecosystems that scale. Over the past five years, I’ve driven measurable growth across DeFi protocols, fintech products, and emerging Web3 projects, from L1s/L2s to crypto wallets, turning early adopters into brand evangelists and transforming communities into movement-makers. Lately, I’ve focused on wallet education and onboarding, guiding first-time users through setup, custody, and security in person across Nigeria and Ghana.

What I bring to the table: strategic community building, data-driven growth marketing, content writing, graphic design, and social media marketing, plus hands-on community management and authentic Web3 storytelling that converts curiosity into commitment.


What Makes Me Different?

Track Record in Pictures

3 Iconic Things to Note About Me…

5 Years of Expertise

Specialized in community management, growth marketing, and Web3 narrative design, creating communities that don't just grow but stick around and advocate.

Full-Stack Ecosystem Builder

From zero to launch and beyond. I've led growth initiatives across DeFi protocols, Layer 1/Layer 2 solutions, and community-driven projects, building real users, engaged holders, and passionate believers, not just numbers.

Data-Driven, Culture-Led

I merge cold analytics with warm community vibes. My strategies blend Dune dashboards with Discord banter, on-chain metrics with meme culture, and KPIs with authentic grassroots energy.

Skills

Certifications

Skill Area How I Deliver Impact
Community Management Built & scaled communities to 300K+ members (Discord, Telegram)
Developer Relations Led meetups & workshops across Africa, supporting smart contract devs
Growth Marketing Managed multi-channel campaigns (Hootsuite, Galxe, Zealy, Gleam)
IRL Event Hosting Hosted 5,000+ attendee Innovate Conference, 50+ meetups & hackathons. Ran multi-city wallet onboarding tours for Tangem & OneKey across Nigeria & Ghana.
Content Strategy Created educational content, Twitter threads & workshops (see examples)

My Work Tools

Web2 Growth & Design Tools

Hootsuite • Canva • Figma • Photoshop • WordPress • Twitter Ads

Web3 Community & Campaign Tools

Galxe • Zealy • Gleam • Discord Setup • Guild.xyz • Collab.Land

Web3 Analytics & On-Chain Tools

Dune Analytics • Nansen • Flipside Crypto • Etherscan • DeBank

Web3 Dev & Engagement Tools

Thirdweb • Snapshot • Tally.xyz • QuestN • Mirror.xyz • Safary • Paragraph.xyz

Where I’ve Made an Impact

Project Role Highlights
Shardeum (Africa) Developer Relations, KOL Led African community growth, hosted workshops & dev events
OORT Digital Business Developer & Campaign Manager Led business development and campaign management for OORT Digital. Developed strategic partnerships that boosted market reach and business growth, while planning, managing, and optimizing multi-channel digital marketing campaigns that lifted brand visibility and user engagement. Conducted market research to surface trends and opportunities that informed key business strategies, and fostered strong client relationships that drove satisfaction and repeat business. Coordinated projects end to end, improving delivery timelines and overall team performance.
Comdex & AssetMantle Community Manager/Moderator Managed community engagement & ambassador programs
Equilibrium DeFi Ambassador Lead Scaled ambassador program, produced 500 certified graduates
Alchemy Regional Ambassador Lead Hosted mutliple IRL events, ran activation in several regions, onboarding developers.
Lisk Developer Advocacy Launched a 4 months developer training campaign, onboarded 50+ developers who built 7 blockchain projects on Lisk
Tangem (Remote / Africa Tour) Regional Education & Onboarding Lead, Tangem Africa Led ongoing multi-city education & onboarding tour; hosted 3 onboarding events in 2026 across Uyo, Ibadan & Ghana, guiding first-time users through seedless card wallet setup & recovery
OneKey Community Activation Partner Hosted & co-hosted community activation and sales events across Nigeria, introducing the open-source hardware wallet’s security positioning through in-person demos
PeniWallet Business Developer Owned business development for PeniWallet, the Nigerian-built crypto wallet. Sourced, pitched, and secured strategic partnerships that extended the product’s reach well beyond its existing user base, opening new acquisition channels and distribution opportunities. Worked directly with the core team to shape go-to-market and partner-outreach strategy, identifying high-value collaborators, running outreach and negotiations end to end, and turning early conversations into signed partnerships. Aligned BD efforts with product and growth goals to drive user acquisition, strengthen the wallet’s market positioning in the local crypto ecosystem, and build a partnership pipeline geared toward sustainable, long-term growth.
Layers Protocol Community Manager Ran the Discord day-to-day (moderation, engagement & member support); hosted regular AMAs and built the community offline through side events for the Web3 freelance platform
Bondex Brand Ambassador Produced content carrying Bondex’s positioning around verified credentials & professional identity; represented the brand across social & community channels for the Web3 professional network