Google Analytics Widgets are pre-built visual blocks that surface GA4 metrics inside a Scalendo sub-account. After connecting a GA4 property, you can place widgets on dashboards and custom reports to evaluate website behavior alongside pipeline, attribution, and revenue data.
Key Benefits:
- Single source of truth: Marry GA4 web analytics with CRM, ad, and sales metrics in one workspace
- Faster decisions: Spot traffic spikes, engagement dips, or top-performing pages at a glance
- Audience insights: Compare new vs. returning users, devices, and channels to optimize campaigns
- Time savings: Skip CSV exports and tab-switching
- Client transparency: Share live web reports with stakeholders without granting GA access
Prerequisites & Access:
- A connected GA4 property and data stream in Settings → Integrations → Google Analytics
- User permissions: ability to Edit dashboards to add widgets
- Recommended: verify you have the right Google account and GA4 property permissions
Available Google Analytics Widgets:
Total Users, Active Users, New Users, Sessions Over Time, Engagement Rate, Bounce Rate, Average Engagement Time, Sessions by Channel, Sessions by Source/Medium, Top Pages by Views, Top Events, New vs. Returning Users, Device Category Breakdown
Setup Instructions:
For Dashboards:
- In your Sub-Account, open Dashboard
- Click Edit Dashboard → Add Widget
- Choose a chart type, then scroll to the Google Analytics category
- Select the metric you want to add
- Apply filters and save