As Google's Partner Brand Manager for Google Assistant, I led brand strategy and creative governance across Samsung's flagship marketing campaigns, ensuring Google Assistant was represented accurately, meaningfully, and consistently across every launch.
Samsung's flagship campaigns reached millions of consumers across TV, digital, and out-of-home. The challenge wasn't simply ensuring Google Assistant appeared correctly, but making the product feel like a natural part of Samsung's story while maintaining Google's brand and product standards.
Rather than treating Google Assistant as a required product placement, I consistently pushed for creative that showed how Samsung hardware and Google Assistant worked together to solve real problems. The strongest campaigns went beyond just featuring both brands into demonstrating why the partnership mattered to consumers.
Stand up with the Samsung Galaxy Z Flip4 and Google Assistant
CAMPAIGN
Galaxy Z Flip4 — "Stand Up”
STRATEGIC CONTRIBUTION
Shaped how Google Assistant was represented across storyboards, UI, messaging, and feature demonstrations.
https://9to5google.com/2022/12/11/google-3d-billboard-times-square/
CAMPAIGN
Ludacris Times Square OOH Takeover
STRATEGIC CONTRIBUTION
Ensured Google Assistant's UI, messaging, and feature demonstrations translated accurately into the 3D Times Square activation while maintaining brand consistency.
https://www.ispot.tv/ad/5upI/google-selfie-possibilities-american-gothic-song-by-elaine-stritch
CAMPAIGN
Galaxy Z Flip5 — American Gothic
STRATEGIC CONTRIBUTION
Partnered with Android and Product Marketing to refine how Google Assistant's hands-free photography feature was integrated into the TV spot.
GET IN TOUCH