A content-first growth marketer who can build an organic acquisition engine from scratch and turn great storytelling into scalable user growth.

What You'll Do

• Build and own the company's organic growth strategy with content as the primary acquisition channel.
• Create scalable distribution systems across LinkedIn, X, Instagram, YouTube, and emerging platforms.
• Work closely with the founders to shape the brand narrative and build their personal brands.
• Simplify complex ideas into engaging, high-trust content that drives awareness and customer acquisition.
• Continuously experiment with formats, creators, hooks, and distribution strategies to improve performance.
• Translate customer insights and user behaviour into content that resonates and converts.

What We're Looking For

• 4–6 years of experience in content, growth marketing, or organic acquisition.
• Proven experience building content engines that drive measurable business outcomes.
• Deep understanding of modern content platforms, distribution, and audience growth.
• Strong storytelling skills with a structured, analytical approach to experimentation.
• Comfortable operating in a fast-paced, zero-to-one environment with high ownership.

Who You Are

• Think beyond content calendars—you build growth systems.
• You understand what makes content travel and how to turn attention into users.
• Comfortable crafting narratives, analysing performance, and iterating quickly.
• You enjoy building from scratch and thrive with autonomy.

Brownie Points if: You've built content-led growth at a consumer fintech, content-first startup, media company, or a high-growth consumer brand.