Detail-oriented.

Analytical and data-informed.

Growth-minded, experiments-driven.

Solid grasp of B2B marketing fundamentals including personas and the marketing/sales funnel. | Contributes to the overall growth strategy through campaign execution and optimization.

Executes marketing campaigns including the promotion and production of webinars, supporting field marketing and event programs, and building emails and nurture tracks.

Keeps projects on track and on budget using project management processes and tools.

Collaborates with marketing operations on campaign tracking, A/B testing, reporting, and data integrity.

Reports out on campaign results to the team. | Build specialized skills in one or more channels (email, paid social, SEO, SEM, display advertising, etc.).

Owns goals/metrics for particular campaigns or channels and finds ways to meet and report on them.

Stays current with industry trends, emerging technologies and strategies, and finds ways to experiment with them. | | Demand Gen / Growth Marketing Manager | ~2-5 years | Detail-oriented and highly analytical.

Strong copywriting skills—both general marketing writing and for company's audience specifically.

Experience with technical marketing including one of the following: digital advertising (paid search, paid social), SEO, conversion rate optimization, website analytics. | Owns the end-to-end execution of campaigns across several channels (ex: email, paid social, SEM, etc.) and is responsible for key success metrics set in conjunction with leadership.

Ensures programs and campaigns are reported on consistently and results are shared with stakeholders across the organization.

Collaborates with content and product marketing teams to incorporate themes into campaigns, and updates evergreen programs to stay current with latest messaging and positioning.

Collaborates with the field marketing team to determine the best campaign plan to support events and other field activities.

Supports the sales development team by equipping them with campaign briefings and advises on cadence creation and optimization. | Seeks out ways to work cross-functionally with other teams and departments.

Proactively identifies opportunities to meet or exceed strategic goals and conceives programs/campaigns to address them.

Overcomes challenges and setbacks professionally and positively.

Proactively seeks out feedback from peers and manager for professional development. | | Integrated Campaign Manager | ~2-5 years | High attention to detail

Strong ability to manage competing priorities and multiple parallel projects while staying on budget and within timelines.

Thoughtful and effective communicator—both 1:1 and to the larger team/company.

Experience working alongside performance marketing agencies. | Own integrated campaign planning and execution across multiple channels

Work with cross-functional teams to manage campaign assets such as design, ad copy, and supporting contentIdentify, test, and monitor channels for new user acquisition

Experiment with and own media channels such as podcasts, newsletters, and OOH

Support paid social and search strategies through effective campaign planning and execution

Manage digital campaign calendar, budgeting, and pacing

Report on campaign program performance and develop data-informed recommendations to improve conversion, as well landing page optimization | | | Sr Demand Gen / Growth Marketing Manager | ~5 years | Deep experience and demonstrated success with several growth marketing areas including, for example, ABM, technical SEO, email marketing, paid advertising, content marketing, lifecycle, and web optimization

Strong ability to manage competing priorities and multiple parallel projects while staying on budget and within timelines.

Thoughtful and effective communicator—both 1:1 and to the larger team/company.

Experience working alongside performance marketing agencies. | Owns strategy and KPIs for one or more funnel stage (acquisition, conversion, acceleration, etc).

Drives the conception, execution, and optimization of programs that drive the main KPIs for those funnel stages alongside marketing operations, events/field marketing, and the rest of the growth marketing team.

Manages budgets for one-off and evergreen programs including completing the planning, procurement, and renewal processes with finance for all vendors.

Acts as a liaison between marketing and sales - focused on funnel conversion, pipeline progression, and lead routing.

Partners with marketing and/or revenue operations to ensure programs are tracked for ongoing, detailed analysis. | Drives complex, multi-stage projects to completion on time and on budget.

Acts as a spokesperson for the team at the company level, presenting at all hands meetings.

Demonstrates a willingness to mentor and advise junior team members.

Participates in hiring and onboarding new team members. | | Director, Demand Gen / Growth Marketing | 7+ years | Seasoned people leader who sets the overall demand / acquisition strategy for a company or line of business.

Budget allocation, management, and ROI.

Experienced partner to sales leadership - defines shared KPIs. | Responsible for the new business acquisition and cross-sell strategies - accountable for pipeline goals and growth

Forecast, measure, analyze, and report on how demand gen programs drive sales pipeline, revenue, and deal cycle duration

Work closely with Sales and Ops to define segmentation, lead flows, SLAs, and moreLeads team members across all facets of demand gen

Oversees the paid advertising, media, and possibly field events budgets.

Manages agencies - performance marketing, media, etc. | |