SEO

• Audits, keyword research, content planning, on-page optimization, performance metrics
• Tools: Google Search Console, Google Analytics, Ahrefs/Serpstat (as needed)

Content Strategy

• Positioning, intent/JTBD, information structure, tone of voice
• Editorial processes and content operations

UX Writing

• Onboarding, error states, helper text, system messages
• A/B testing, metrics, close collaboration with design

Technical Writing

• Documentation & guides: structure, clarity, terminology, maintenance

Localization

• EN↔RU: adaptation, terminology, glossaries, consistency

Email Marketing

• Welcome flows, product emails, segmentation, testing, metrics

AI

• Prompting, workflow automation, drafts/analysis + quality checks