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Head of B2B Influencer Marketing · London · On-site · Full-time

Turn creators into Higgsfield's B2B distribution engine — source them, close them, scale them, and let AI agents do the heavy lifting.

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👀 Who we are looking for

At Higgsfield, influencer marketing is about pipeline and distribution, not vanity follower counts.

We're looking for someone to build and own B2B influencer marketing for Europe from scratch — and prove it drives real growth. This is senior and hands-on: you set the strategy, build the playbook, and personally close creators.

🛠 What you will work on

Creator Strategy & Programs

• Own the B2B creator strategy — which creators, platforms, formats, and how it maps to pipeline.
• Build the playbook and (over time) the team to scale it.

Sourcing & Relationships

• Build a roster of B2B creators and KOLs from scratch across LinkedIn, X, and YouTube.
• Identify, pitch, negotiate, and close — turn a cold list into creators who actually post and bring value and new leads.

Briefing & Production

• Brief creators and shape on-brand narratives that land with a B2B audience.
• Ship campaigns fast, in Higgsfield's voice.

Scaling with AI

• Use AI agents to scale discovery, vetting, outreach, and reporting — workflows, not one-offs.

Measurement & Iteration

• Tie creator activity to pipeline and revenue — double down on what works, cut what doesn't.