This is with a widely loved premium FMCG brand known for its ethical sourcing and clean-label products. Their products are available across major quick-commerce platforms such as FirstClub, Zepto and BlinkIt.
The business is scaling rapidly, growing from ₹395 Cr in FY26 to a projected ₹750 Cr in FY27.
You'll shape the brand's content engine while building authority within the organic and natural foods space.
What you'll do
- Own the content strategy across digital, social, community, and brand channels
- Create and oversee high-frequency content across formats, including video, written, and visual storytelling
- Translate category knowledge into accessible, consumer-first narratives
- Build content pillars around food, nutrition, farming, sustainability, and wellness
- Collaborate with design, growth, and business teams on campaigns and launches
- Work with creators, experts, and internal stakeholders to develop credible content
What we're looking for
- 5–8 years of experience in content, brand, or editorial roles
- Strong understanding of the organic, natural foods, wellness, or nutrition ecosystem
- Experience building content strategies and managing content calendars
- Ability to create content that balances education, engagement, and brand building
- Strong writing, storytelling, and content planning skills
- Familiarity with social-first and video-led content formats
Who you are
- Come from a D2C food, beverage, wellness, or organic brand
- Naturally curious about food systems, nutrition, and consumer behaviour
- Comfortable operating at both strategic and executional levels
- Enjoy simplifying nuanced topics without losing depth or credibility