Palette Hire is working with an AI-native creative technology company helping some of the world’s largest consumer brands produce better-performing e-commerce and advertising assets, faster and at a lower cost than traditional agencies.

They’re now looking for someone who builds their demand engine from the ground up - figuring out what works, making it repeatable, and scaling it into a predictable pipeline machine.

What you’ll do

• Build the demand generation strategy across the channels you believe will drive the highest-quality pipeline.
• Own campaigns end-to-end from messaging and creative to launch, measurement, optimisation, and conversion.
• Build the measurement, attribution, and tracking infrastructure to understand what’s working and where the funnel is leaking.
• Create campaigns capable of generating $1M+ in qualified pipeline every quarter.
• Work closely with content, design, sales, and account management to turn product value into demand.
• Build reporting that gives real-time visibility into funnel performance.
• Stay close to prospects and customers by joining sales and customer calls and understanding their needs firsthand.
• Start hands-on, build the playbook, and grow the team as you prove what works.

Requirements to make the cut

• 9 - 14 years of experience in B2B demand generation.
• Proven ownership of $3M+ annual qualified pipeline; $5M+ is a strong plus.
• Someone who can clearly articulate how that pipeline was generated (think channels, spend, conversion, ACV, the whole picture)
• Hands-on experience running one or more demand channels — content, events, paid media, outbound, etc.
• Strong understanding of modern demand generation tools including HubSpot, G2, Ahrefs, Figma/Framer and more.
• Experience selling to US CPG / consumer brands is a big plus.
• Experience building and leading a team is a plus.

Who you are