🔍 About Sherlock

SherlockSearch.com

Launched February 2026 Bootstrapped Since:

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1.8B Views

3.5mm+ Website Visits + Downloads XXmm ARR

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📋 Summary

Sherlock has one of the best organic campaigns in consumer app history. We understand creator pipeline and lifecycle. We understand how to generate organic creatives that scale.

Our next step is using the same infrastructure and pipeline management to create paid creatives that scales in the same way.

We're hiring a Head of Paid Creatives to own the whole creative side of paid:

• creators
• formats
• scripts
• testing

Day one responsibility will not include media buying and campaign structure. You’re job is solely producing winning creatives

KPI: Ad Spend at LTV > CAC

📝 What You'll Own

PRIMARY: A steady supply of winning performance ads

• Formats:
  • reaction + demo
  • scripted talking head
  • Demo with voiceover
  • Street interview
  • Pixar AI
  • Higgsfield character swaps
  • statics
  • Anything that works
• Testing: run hook and body tests with our media buyer every week. Rigid about experimenting, fast to kill losers, quick to make more of what wins
• Scripts and briefs: direct, pain-point, hard-sell scripts that any creator can film well

Secondary:

• Creator sourcing: Trybe, SideShift and our own outreach. You pick the mix
  • We have an outreach team for you to oversee and manage for this segment
• Recruitment: sign and onboard creators w/ recruiting team. You set the call script/agenda
  • We have a recruiting team for you to oversee and manage for this segment