Welcome!
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💳
Behind every seamless digital payment is a mountain of complex data. I turn that complexity into clarity.
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While users expect digital wallets to work in milliseconds, I focus on what happens behind the screen. I am a Fintech Business/Data Analyst dedicated to optimizing payment systems and financial operations. Blending advanced data analytics with the strategic lens of my MBA studies at Chang’an University, I translate massive transaction datasets into actionable business intelligence. From isolating payment friction to quantifying risk, I help fintech platforms stay compliant, accurate, and profitable.
Ali Youssoufi
Projects
Projects
Stripe Cross-Border Payments: Uncovering High-Risk Friction in Global Operations
Tools: SQL , Power BI, Root Cause Analysis
A root-cause analysis using SQL and Power BI to isolate revenue leakage, high-risk fraud, and settlement latency across underperforming international corridors…
Project Summary
NovaPay: Subscription Revenue & Customer Retention Analysis
Tools: SQL , Power BI
Overhauling a 100,000-record dataset to uncover why a 95% payment success rate was masking a critical 19.87% user churn bottleneck…
Project Summary
Digital Wallet Customer Segmentation & Revenue
Analysis
Tools: SQL , Power BI
Analyze customer behavior, segment users by revenue contribution, and detect fraud
patterns for a fictional digital wallet platform operating across 10 countrie…
Project Summary
Data Migration Validation
Tool: Excel
A financial data migration validation project comparing transaction records between two
systems (System A → System B) to identify discrepancies, missing records…
Project Summary
Education
Education
Master of Business Administration
Sep 2024 – Present
Chang’an University / Xi'an, China
📕 Thesis Topic “Digital Wallets”
Bachelor of Finance
Sep 2018 – Jun 2021
Mohammed v Rabat University / Morocco
Experience
Summer Intern | Harx
05/2023 – 06/2023 | Rabat, Morocco
- Deconstructed user friction points by conducting interviews and synthesizing raw qualitative data into structured personas and end-to-end journey maps for a new mobile app feature.
- Accelerated product alignment by designing and iterating interactive Figma wireframes, successfully balancing stakeholder feedback with core user needs.
- Cross-referenced technical feasibility with engineering teams in an Agile environment to ensure the proposed feature was both technically viable and aligned with business goals.
Process & Business Analyst | Majitrav
11/2022 – 04/2023 | Rabat, Morocco
- Eliminated project scope creep by gathering raw requirements from cross-functional stakeholders and defining clear, prioritized project boundaries and deliverables.
- Bridged the communication gap between technical and non-technical teams, translating complex operational needs into actionable technical requirements to ensure smooth project execution.
- Established a "single source of truth" by authoring comprehensive business documentation and status reports, reducing team misalignment and streamlining delivery timelines.
Data & Reporting Assistant | Soultan Distribution
12/2021 – 08/2022 | Rabat, Morocco
- Audited and restructured chaotic inventory datasets using advanced Excel functions (PivotTables, VLOOKUP), significantly improving data integrity and operational tracking.
- Transformed raw operational data into actionable intelligence by designing standardized reports and presentations that supported leadership's daily decision-making.
- Optimized reporting workflows to eliminate administrative bottlenecks, establishing consistency across scheduling and data-sharing processes.
Skills
Skills
Analytics
- SQL
- Power BI
- Excel
- Data Visualization
- KPI Development
- Root Cause Analysis
- Customer Segmentation
- Churn Analysis
- Revenue Analysis
Fintech Knowledge
- Cross-Border Payments
- Payment Processing
- Digital Wallets
- Fraud & Risk
- Subscription Business Models
- Customer Retention
- Revenue Operations
Certifications
Awards
Contact
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