I tell great stories 📣

I have deep expertise in brand, content, lifecycle, and product marketing. On the side, I’m an award-winning creative writer. If there’s a story to be told, I’m the one to tell it—on any channel.

I’ve spent over 15 years working at startups. I’ve worn all the hats at some and managed double-digit teams at others. I’m happy to jump from an in the weeds conversation about technical GEO to a high-level breakdown of your brand messaging (and they’re related, don’t you know?).

Let’s work together

<aside>

I’m currently working full-time with the fine people at Gretchen Rubin Media, but have some time set aside for part-time projects and on-going consulting.

I can help with:

• Content and copy — especially if you’re facing a mountain of slop and need help remembering how to write like a human being again.
• Community strategy — struggling with lackluster engagement and retention? I can diagnose and treat your community.
• Lifecycle marketing — email, push, and in-app communication.

I’m happy to connect on LinkedIn. You can also reach me at [email protected].

</aside>

Some numbers I’m proud of

I spent 2021-2026 leading the marketing team at Mighty Networks. It’s a SaaS platform that makes community software.

These data bites focus on my time there—for more numbers and cool stuff, you can download my full CV here.

• Drove $160,000 in incremental revenue in a single month via new upgrade campaign
• Lowered cost-per-free trial by 37%
• Led rebrand of website that increased session-to-trial rate by 7%
• Managed a 100,000+ member customer community
• Created & hosted 🎤 a certification program that brought in $35,000/quarter
• Led a GTM team that launched 115+ features in 2025
• Drove 4.2M Twitter/X impressions for a campaign around our original commissioned creator research
• Spearheaded localization as a major product release, resulting in a 26% increase in avg. monthly trials from key countries (das ist gut)

You can find more details on some of my Mighty work below. You can also see what I was up to from 2018-2020, when I was working for a delicious grocery delivery startup called Good Eggs.

Some work I led

People like me