In exception to contests and one-off collaborations, brand ambassadors have creative freedom over their content within the parameters of our community guidelines. This means every video should include content that is aligned with the below standards.

Quality Asset → Hook + Demo + Story + CTA → Different Content Angle

Your audience is primarily:

Video Specs:

• New piercings (ears, nose, navel)

• Parents buying for teens

• People struggling with irritation bumps

• People worried about infections

• piercing enthusiasts

• Professional piercers recommending aftercare

• 20-35 seconds

• Shot in bright natural light (morning light, in front of an East facing window is best

• Close up of Piercings

• Close up of Jewerly

• Close up of product in use

• Strong verbal or visual hook in the first second (see Scripts and Hooks next)

HOOKS WITH VIRAL KEYWORDS

• SCRIPT 1: "I Almost Ruined My New Piercing" Angle: Problem → Solution
• SCRIPT 2: "Things I Wish I Knew Before Getting Pierced" Angle: Educational
• SCRIPT 3: "Watch What Happens" Angle: Product Demonstration
• SCRIPT 4: "My Piercer Yelled At Me" Angle: Relatable Story
• SCRIPT 5: "Fresh Piercing Starter Pack" Angle: New Piercing Checklist
• SCRIPT 6: "Healing Timeline" Angle: Transformation
• SCRIPT 7: "Things Making Your Piercing Angry" Angle: Pain Point Callout
• SCRIPT 8: "POV: You Just Got Your Dream Piercing"
• Script 9: “Why do so many piercers recommend this spray?”
• SCRIPT 10: "The 10-Second Rule" Angle: Quick Routine