By Aporupa Paul | Content Writer

If you are thinking of content writing as a job, you will need writing tools that help you improve readability. In simple words, a content writer’s job is to understand people’s perspective and use it to make them interested in a product or service. For that, the content has to be very well scripted.

But here is the twist: we have to think like a customer whose attention span is less than a minute in this doomscrolling era. The writing should be so simple and crisp that it captures interest and, at the same time, makes readers understand what we are trying to say.

If content writing is Batman, writing tools are loyal little Robin. Always there to back it up and make it look cooler.

Grammarly

Grammarly improves your content by correcting grammar, punctuation and spelling, and by suggesting changes to sentences. Many writers make small grammatical errors or, in the flow of writing, produce long, confusing lines. Grammarly highlights these, which makes them easy to edit before publishing.

It helps both people for whom English is not their first language and people for whom it is.

If English is not your first language, you may get some words wrong because the difference in how certain verbs are used isn’t obvious. A few examples:

• “I did a mistake in my homework.” → “I made a mistake in my homework.”
• Many Indian writers commonly use “very” to show depth: “This is very very important.” → “This is extremely important.”

If English is your first language, grammatical errors are still common, because daily communication is informal.

• “There’s three people outside.” → “There are three people outside.”

Hemingway

Customer attention span on social media is short, so content should be simple and brief. But that doesn’t mean it shouldn’t be meaningful. Hemingway helps with this. It improves readability and the clarity of sentences.

Example:

• Before: “Due to the fact that he was extremely tired, he decided he would not go to the gym.”
• After: “He was exhausted, so he skipped the gym.”

The tool works a bit like the one-word substitution exercises we did in school.