A scroll-stopping 15-second luxury product video made entirely with AI — no camera, no studio, no crew. This tutorial walks you through the exact process used to create the Prada Prax 01 sneaker video, from writing the script to generating the final video prompt.
Before touching any AI tool, write a shot-by-shot script. This is your blueprint.
The formula: 7 shots × ~2 seconds each = 15 seconds total
For a luxury product video, think about:
The Prada script we used:
| Shot | Timestamp | Description |
|---|---|---|
| 1 | 00:00 | SMASH CUT — Prada triangle badge macro |
| 2 | 00:02 | Both sneakers three-quarter on black |
| 3 | 00:04 | Single sneaker side profile |
| 4 | 00:07 | Suede texture + lace macro |
| 5 | 00:09 | Top-down bird's eye view |
| 6 | 00:11 | Lifestyle — sneakers on feet, grey trousers |
| 7 | 00:13 | Hero pull-back, single sneaker |
💡 Pro tip: Always open on your strongest, most recognisable detail. For Prada, the triangle badge is instantly recognisable. For Cartier, it's the blued steel hands. Lead with brand equity.