A scroll-stopping 15-second luxury product video made entirely with AI — no camera, no studio, no crew. This tutorial walks you through the exact process used to create the Prada Prax 01 sneaker video, from writing the script to generating the final video prompt.


🛠 Tools You'll Need


Step 1: Write the Script

Before touching any AI tool, write a shot-by-shot script. This is your blueprint.

The formula: 7 shots × ~2 seconds each = 15 seconds total

For a luxury product video, think about:

The Prada script we used:

Shot Timestamp Description
1 00:00 SMASH CUT — Prada triangle badge macro
2 00:02 Both sneakers three-quarter on black
3 00:04 Single sneaker side profile
4 00:07 Suede texture + lace macro
5 00:09 Top-down bird's eye view
6 00:11 Lifestyle — sneakers on feet, grey trousers
7 00:13 Hero pull-back, single sneaker

💡 Pro tip: Always open on your strongest, most recognisable detail. For Prada, the triangle badge is instantly recognisable. For Cartier, it's the blued steel hands. Lead with brand equity.