Custom Metrics provide flexibility to track important KPIs by combining data from different sources and applying custom formulas. This feature is available on plans "$497 and above."

Custom Metrics allow you to build KPIs directly within dashboards and reports. Instead of exporting data to spreadsheets, you can combine numbers from different sources, run your own calculations, and instantly see results like conversion rates, ROI, or cost per acquisition.

Key Benefits:

Setup Steps:

  1. Open Dashboard from the left-hand menu
  2. Click Edit Dashboard icon
  3. Select Add Widget button
  4. Choose Custom Metrics tab
  5. Click Create Custom Metrics button
  6. Select Start from Scratch or Clone Existing
  7. Enter metric name, data type, and description
  8. Build formula combining up to four metrics with mathematical operators
  9. Configure Advanced Settings for date properties