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If you want to succeed in e-commerce in the UAE, you need to be where the customers are. In 2024, UAE e-commerce hit AED 32 billion in sales and is expected to exceed AED 50 billion by 2029 — making it one of the fastest-growing e-commerce markets in the world. Noon, the second-largest platform in the UAE, is a major part of that story.

What Is Noon?

Noon is a regional marketplace launched in 2017 by Mohammad Alabbar — the man behind Emaar and the Burj Khalifa — with backing from the Saudi Public Investment Fund. This is not a startup. By 2026, Noon has:

• Nearly 55,000 merchants across the UAE, Saudi Arabia, and Egypt
• Dark stores in Dubai and Abu Dhabi enabling average delivery times of 12 minutes
• Coverage of over 85% of urban households
• Features like Noon Minutes (quick commerce), WhatsApp order tracking, and Noon Ads

Importantly, Amazon is a global platform built for a global audience. Noon is a regional player built for the Middle East — and these two platforms serve different customer segments. That's why being on both matters.

What You Need Before You Register

Before starting your application, have these ready:

1. Valid Trade License

You need a business to sell on Noon. Accepted licenses in the UAE include:

• Mainland business license
• Free Zone business license