Most people assume they need hundreds of dollars every month to start cold outbound.

They pay for expensive lead databases, email verification platforms and Google or Microsoft inboxes before they have even tested their offer.

You do not need to start that way.

In this playbook, I’ll show you a lean setup that can support approximately 200 cold emails per day with a core mailbox cost of less than $50 per month.

💡 Important: This is not about sending thousands of spam emails. Use clean data, contact relevant business prospects, personalize your message and always respect opt-out requests.

The Complete Setup

You need four things:

1. A source of relevant B2B leads
2. Email verification
3. Sending domains and mailboxes
4. A simple email-copy framework

Let’s break down each part.

1. Find Leads Without Paying for an Expensive Database

For lead data, you can start with:

GetLeads:

https://getleads.io/

GetLeads currently offers 5,000 free contacts and is designed to work with AI tools such as ChatGPT, Claude, Cursor and VS Code. You can connect it and describe your ideal customer profile using a normal prompt.

For example: