What are Sender Preferences in Email Builder?

Sender Preferences enable you to establish default settings for "From Name, From Email, Reply-To, and Test Recipient(s)" across your email campaigns. These defaults automatically populate in test sends and new marketing initiatives, reducing repetitive data entry while maintaining consistency in sender information.

The feature functions as a starting point—auto-filling when you create campaigns or tests, yet allowing overrides for individual sends when necessary. Notably, updates apply only to newly created campaigns; existing drafts and scheduled emails retain their current settings unless manually adjusted.

Key Benefits of Sender Preferences

• Faster Setup – Default sender details populate instantly, enabling quicker campaign launches
• Error Reduction – Consistent, pre-approved sender information minimizes typographical mistakes
• Brand Consistency – A uniform sender identity strengthens trust and brand recognition
• Efficient Testing – QA inboxes stored as test recipients automatically receive proof emails
• Flexible Control – Override defaults per campaign when unique branding or routing is needed

How to Configure the Sender Preferences in Email Builder

Step 1: Open Emails

Navigate to Marketing in the left menu, then select Emails to access the Email Builder.

Step 2: Open Campaigns

Click the Campaigns tab at the top to view all active and draft campaigns.

Step 3: Open Settings

Click the gear (Settings) icon in the top-right corner to access configuration options.

Step 4: Select Sender Preferences

From the Settings menu, choose Sender Preferences in the left sidebar to open the configuration form.

Step 5: Configure Fields

Sender Name – Enter the name recipients see in their inbox. A tag icon permits dynamic values instead of static text.