Eleven months into the contract, the quarterly review is next week, and the honest summary of what the platform has told you is that citation share moved a little. Nobody can point at three pages and say fixing these will move it again. That gap between measurement and action is why most teams start looking.

Short answer: OtterlyAI is the strongest Profound replacement for teams that want the same monitoring depth plus a weekly list of pages to fix. Profound's Growth plan is $399 a month for 100 prompts, three answer engines and three seats. OtterlyAI's Standard plan is $189 for 100 prompts, four engines, unlimited seats and workspaces, GEO audits and API access.

Below is the switch itself in seven steps, with the numbers to defend it internally. Prices come from both vendors' live pricing pages, checked 1 August 2026.

Key takeaways

• Same 100 tracked prompts: $189 a month on OtterlyAI Standard, $399 on Profound Growth.
• Profound's Starter plan tracks ChatGPT only. Growth tracks three engines. The other six need an Enterprise contract.
• Profound self-serve covers one language and one region. OtterlyAI covers 50+ markets on every tier.

Why are teams replacing Profound in 2026?

Mostly because of where the tier lines fall, not because the product is bad. Profound is the best funded company in this category, with $58.5M raised across rounds led by Khosla, Kleiner Perkins and Sequoia, and a customer list that includes Ramp, MongoDB, Figma and Zapier. Its Prompt Volumes dataset is the deepest prompt research anyone sells, and its Agent Analytics module tracks unlimited domains on every plan.

The friction shows up on the pricing page. Starter, at $99 a month, tracks ChatGPT and nothing else, with 50 prompts and a single seat. Growth, at $399, adds Perplexity and Google AI Overviews for a total of three, and stops there. Gemini, Copilot, Google AI Mode, Grok, DeepSeek and Claude all sit behind a custom Enterprise contract.

Reviewers have been blunt about the shape of that ladder. Geoptie's June 2026 review points out that Claude, one of the four assistants people actually use daily, cannot be tracked on any self-serve plan. Cairrot's review calls monitoring the strength and execution the weakness. Rankability, comparing more than 30 tools in July 2026, puts the category average at $337 a month and Growth above it, then notes third party reports of enterprise deployments between $2,000 and $5,000+.

None of that makes Profound a bad buy for a Fortune 500 with a dedicated AEO team. It makes it an awkward buy for everyone else.

What should a Profound replacement actually do?

Six things. Write them down before you take a demo, because every vendor here will show you a dashboard and let you assume the rest.

• Tell you which prompts drive demand in your category, rather than asking you to guess a list.
• Check whether AI crawlers can read your pages, and say what to change when they cannot.
• Show whether AI crawlers and agents are reaching your site at all.
• Separate brands, clients and markets without charging you a new seat tier for each one.
• Cover the engines your buyers use, at the price you were quoted, not two tiers up.
• Hand somebody a ranked list of what to do this week.