We’re working with a new-age trading platform for Indian investors looking to build a strong creator ecosystem in the category.
You’d curate the right voices, shaping content with them and making sure creator work actually builds brand preference, not just reach.
What you’ll do
- Build the creator ecosystem across YouTube, X, Telegram+ Instagram.
- Scout and partner with credible trading, finance and tech creators.
- Work closely with creators on scripts, hooks, content ideas and production.
- Own creator campaigns end-to-end — from outreach and negotiations to briefing, approvals and budgets.
- Help build repeatable content formats and creator-led IPs.
- Work with the wider brand team on integrated campaigns, offline activations and shoots.
- Track creator performance and use the data to understand which narratives and voices are actually resonating.
What we’re looking for
- 3–5 years in influencer marketing, brand marketing or creator partnerships, ideally across fintech, consumer tech or high-growth internet brands.
- Deep understanding of the Indian finance and trading creator landscape.
- Strong creative judgment - be able to spot a weak hook and know how to fix it.
- Strong briefing, storytelling and negotiation skills.
- Hands-on experience working with creators, agencies and production teams.
- Comfortable using performance data to guide creative decisions.
Who you are
- Know the difference between reach and real credibility.
- Have a strong instinct for what makes content feel native rather than branded.