Overview

The Instagram DM workflow action enables sending direct messages to contacts via Instagram, with specific requirements and best practices.

Key Requirements

The contact must have "previously messaged a connected Instagram page no more than 24 hours before arriving at this event" for successful message delivery.

Features

• Message Selection: Choose from existing templates or compose custom messages
• File Attachments: Click "Add attachment" to upload files from your drive or paste URLs

Usage Guidelines

Recommended Trigger

Use with the "Customer Replied" trigger when the reply channel is "Instagram DM."

Important Constraints

• Only send DMs to contacts who messaged within the last 24 hours
• When used with "Instagram Comment(s) on Post" trigger:
  • Replies to recent comments deliver as comment replies via DM
  • Without recent comments, messages require prior 24-hour DM contact

Recommended Alternative

The documentation recommends using the "Instagram Interactive Messenger" action instead, allowing you to specify the reply type as either "Reply to Comment via DM" or "Reply to DM."

Policy Change Note

As of September 1, 2024, direct messaging to post commenters (without recent DM contact) is no longer supported due to Meta's policy resolution.