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NOTE: THIS IS AN OLD STRATEGY I MADE WHEN I WAS THE DIRECTOR OF CONTENT EXPERIENCE AT AN ADVERTISING AGENCY. I HAD TO WORK WITH WHAT LEADERSHIP WANTED WHILE STILL GETTING RESULTS.

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“The reason so many businesses struggle with social media is because they put out content that’s in their best interest, instead of the person on the other side. Try to put out content that educates instead of sells. You start becoming more of a publisher [who’s focused on] editorial, than you do a salesman. That simple rule is probably the best that I’ve seen people use to become successful.”

Gary Vaynerchuk

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Purpose

….

Target Audience(s)

…

Goals/Metrics

Big picture goal

Make our Instagram look impressive by letting our engagement rate and follower growth rate speak for themselves.

Metrics

• Post engagement Rate:
• No. of Followers:
• Average interactions per post:
  • Likes
  • comments
  • Sends
  • Saves
  • Impressions
• Topics and content types (Which are performing best and worst)
• MoM follower growth
• MoM post engagement rate
• Clicks on Link in Bio