Developing a Multi-Channel Communication Strategy to Increase Awareness, Donations, and Corporate Partnerships

Executive Summary

I developed an Integrated Marketing Communication (IMC) strategy for ABSA Charitable Trust, a Bengaluru-based non-profit organization dedicated to empowering persons with disabilities through mobility assistance, vocational training, and rehabilitation. The project focused on creating a unified communication strategy to increase public awareness, attract corporate CSR partnerships, improve donor engagement, and strengthen the organization's digital presence. The strategy integrated public relations, digital marketing, direct marketing, personal selling, and sales promotion into a single campaign.

Project Overview

Organization

ABSA Charitable Trust

Industry

Non-Profit Marketing

CSR

Digital Marketing

Integrated Marketing Communication

Duration

Academic Consulting Project

Business Challenge

Many NGOs create meaningful social impact but struggle to communicate their mission effectively, limiting donations, volunteer participation, and long-term partnerships.

ABSA required an integrated communication strategy to:

• Increase public awareness
• Build donor trust