We’re working with a new-age trading platform for Indian investors looking to build a distinctive brand in the category.
The role is pretty broad - you’ll own brand marketing across campaigns, creators, offline and media, taking things from consumer insight → idea → execution.
What you’ll do
- Own integrated brand campaigns end-to-end — from insights and briefs to creative, media and measurement.
- Understand how traders think and turn those insights into sharp brand narratives.
- Work closely with copywriters, designers, directors and agencies to bring campaigns to life.
- Work with the creator team to build partnerships with credible finance creators and traders.
- Manage creative, media and PR agencies across briefs, timelines, budgets and execution.
- Look at campaign performance and consumer feedback to understand what’s working and where to double down.
What we’re looking for
- 3–5 years in brand / integrated marketing, ideally in consumer tech, fintech or a high-growth internet brand.
- Deep understanding of the Indian retail trading landscape, at least a strong curiosity to learn how F&O and equity traders think, trade, and handle volatility.
- Someone who has taken campaigns from brief to execution.
- Strong consumer understanding, storytelling and briefing skills.
- Comfortable working with agencies, creators and production teams.
- Someone who can balance creative instinct with data.
Who you are
- Zoom out to think about the brand and zoom in on the work.
- You have strong creative instinct but are equally comfortable with data.