• Portfolio ownership Please choose one project from your portfolio that best represents your abilities. What was the requirement, what did you personally create, and why did you choose that design direction?
  • From requirement to final design Imagine BASKITT is launching a 20% discount campaign across selected products. Walk me through your process from receiving the requirement to delivering the final social media, website, and app creatives.
  • Creative thinking / alternatives If we ask you to create a campaign and your first design is rejected because it doesn’t feel engaging enough, how would you approach the second version? Would you simply modify the first design or explore a completely different concept?
  • eCommerce design thinking What makes a good-looking design different from a design that actually helps an eCommerce business sell products? Can you show us an example from your work?
  • UX/UI problem solving Suppose customers are adding products to their cart but many are not completing checkout. From a UX/UI perspective, what would you investigate, and what improvements might you consider?
  • Figma + developer collaboration When you design a mobile app or website in Figma, how do you prepare your work for developers? And after development, how do you make sure the implemented result matches your design?
  • Arabic / RTL design What changes when you design an interface or advertisement in Arabic compared with English? What problems do you normally watch for with Arabic typography and right-to-left layouts?
  • AI capability Show us an example of how you have used AI in your creative work. Which part was generated or assisted by AI, what did you change manually, and how did AI improve the final result or save time?
  • Speed vs. quality Imagine the marketing team needs five campaign creatives, multiple sizes, and a short reel by tomorrow. How would you organize the work while maintaining quality and brand consistency?
  • Practical BASKITT challenge Imagine you joined BASKITT tomorrow. Looking at our marketplace or mobile app for the first time, what would you review first from a creative and UX/UI perspective, and what would you want to improve?