About us

"Ithaca – Kill Bad Habits" is an iOS app for people who know exactly which habit is costing them and have decided to take themselves seriously about it. Ithaca targets the three worst habits: porn, doom scrolling, and drugs & alcohol.

Removing one bad habit does more than adding twelve good ones. What you let into the temple decides how you treat people and how you live.

• Screen time lockdown: lock the apps that take your hours and energy
• Adult content blocking: shut the door on p*rn at the device level
• Goal tracking: see how many days you've kept, and what those days add up to
• Relapse prevention: support built for the moments when willpower isn't enough
• The psychology of addiction: a guided walk through why these habits hold you

One-time fee. Designed to be deleted inside a year.

Program overview

IMPORTANT: You must reside in the United States, Canada, UK, or Australia.

Each video takes about 5 minutes to make. You'll get scripts, and you're free to test your own ideas too. You can film a full week of videos in one sitting and post them over the next seven days.

This is not typical UGC. You won't spend hours on one video, and you don't need to give the app a glowing review. The videos are quiet and honest: someone who has decided to stop, showing what that looks like. See the concepts below for how simple they are.

You don't have to show your face. Many of the best-performing accounts in this niche are faceless: hands, a phone screen, a desk, a walk outside.

Responsibilities

• "Warm up" a new Instagram account made just for the program. To warm up an account, interact with content about discipline, quitting habits, stoicism and self-respect (like and comment), and scroll ~10 minutes a day so the feed only shows that niche.
• Post 7 times a week on this account (Reels only!)
• Include 3–8 seconds of the Ithaca app in use in every video (an app being locked, the block screen, your day count, a lesson from the psychology section)