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Ivy is a founder, tarot reader, teacher, and project management professional whose work brings together practical magic, divination, and structured planning.
Her approach combines her professional project management background with decades of experience in magic and tarot.
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Solutions
✅ Social media strategy ✅ Personal brand strategy ✅ Content planning ✅ Content creation ✅ Script writing ✅ Video editing ✅ TikTok + Instagram management ✅ Audience engagement ✅ Analytics & optimization
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<aside> <img src="/icons/star-of-life_gray.svg" alt="/icons/star-of-life_gray.svg" width="40px" /> Testimonial
“Working with Wessal made social media feel way less overwhelming she helped organize my content, improved my online presence, and my audience started growing more consistently
She's creative, reliable, and genuinely easy to work with”
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Ivy came to me wanting to grow her membership program and attract more aligned clients through organic content
The challenge was that her niche was highly specific. Her work combines magic, tarot, personal development, and project management principles, so generic social media content wasn't going to work
She also didn't want content that felt fake, forced, or disconnected from who she actually was
The goal was to build a stronger online presence, connect with the right audience, strengthen her positioning, and ultimately support membership growth.
Instead of forcing Ivy into a highly polished social-media persona, I built content around her actual personality, interests, experience, and way of communicating.
I used her existing knowledge and experience to create content that made her expertise easier for the right audience to connect with.
The strategy focused on conversations, storytelling, audience trust, and content that gave people a reason to keep coming back.
Rather than treating growth as the only goal, I created content that naturally connected Ivy's expertise and personality back to her membership offer.
I used audience response and analytics to identify the topics and themes generating stronger interest, then leaned further into those areas
The New Feed
The Instagram feed has a mystical, personal, and visually cohesive aesthetic that reflects her brand and subject matter. The content mixes educational posts, spiritual/magic focused content, personal insights, lifestyle imagery, and short form video.
The feed uses a consistent visual style across different content formats, with a balance of photography, text based graphics, reels, and atmospheric imagery. The result feels personal and recognizable while still giving the profile a clear visual identity.
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