| Awareness |
Instagram Ad, WhatsApp referral |
Curious |
Not sure what ToppersGrade is |
Short 1-min explainer reel, clear CTA |
| Signup |
Landing Page + Form |
Interested |
Confused by long form |
Simplified onboarding with AI-led form-filler |
| Onboarding |
Assessment + Orientation call |
Nervous/Excited |
Unsure how they’re evaluated |
Transparent scoring + badge (e.g. Silver Tutor) |
| Demo Allocation |
WhatsApp/CRM + Demo Notification |
Hopeful |
No control over class time |
AI-based smart slot suggestion + calendar sync |
| Class Delivery |
Google Meet/Zoom |
Confident |
Parent/pupil distractions |
Tutor tips + recorded feedback by coordinator |
| Payment & Review |
Dashboard |
Satisfied/Alert |
Payment delays, no review |
Live payout tracker + auto-generated feedback |