Stage Touchpoint Parent’s Emotion Pain Point / Friction Opportunity / Feature
Discovery Ad, Referral, Website Hopeful Doesn’t trust tutor credentials Verified tag + short intro videos
Tutor Match AI Chat, Manual Support Cautiously Optimistic Overloaded with too many options “Best Match for You” AI tutor suggestion
Demo Booking WhatsApp/CRM + Call Busy / Anxious Confusion on time confirmation Auto-sync + 2-click calendar booking
Class Experience Google Meet/Zoom Observing Wants to judge but unsure how Post-class AI summary for parents
Feedback & Follow-up CRM + WhatsApp Cautious / Curious No visibility of child’s progress Regular performance reports + AI attendance logs
Payment Razorpay / UPI Alert Fear of refund issues Clear refund policy + parent dashboard

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