Email: [email protected]
LinkedIn: https://www.linkedin.com/in/katsiaryna-kulakouskaya/
TG: @katekulakovskaya
I’m a content-focused professional with a background in B2B, technology and digital products. I combine research, strategic thinking and creativity to turn complex ideas into clear, engaging content that supports real business goals.
Account Research · Audience Analysis · Industry Research · Personalized Messaging · B2B Communication
The objective was to build a meaningful relationship with a strategic insurance account rather than rely on generic B2B outreach.
The account operated in a highly regulated and technology-driven market, with ongoing investments in digital transformation, AI, cybersecurity and claims automation. The challenge was to understand what was actually happening inside the business and turn those insights into relevant conversations with technology and cybersecurity stakeholders.
Due to confidentiality restrictions, the company name and identifying details are not disclosed.
I conducted account-level research across several dimensions: